Expresso Yourself Rub
The deep richness of coffee combined with the brown sugar provides an ideal caramelized crust on your steak. This crust helps hold in the natural flavors and juices so that the steak doesn’t dry out prematurely.
We also love the savory taste sensation of this Mexican inspired rub as in addition to the unexpected flavor of coffee you get the fruity heat of the ancho, the sweetness of the brown sugar and for just a dash more heat we also added some De Arbol Chile. Now while we are big promoters of salt free seasonings we also know that the best spice rubs have their flavors further enhanced with just a bit of salt.